One of the priorities of employers in today’s business landscape is making sure new employees are the right company culture fit. We hear it so often nowadays that we rarely stop to think about what makes an organization’s culture and why it’s so essential to excellent performance.
In short, it’s about creating a team that shares the same core values that enable them to perform on the highest level. Ideally, team members in a strong culture will bring out the best in each other and advance more quickly.
In PR agencies, building a strong agency culture can be the difference between having clients dying to work with you, and having to struggle to keep them. Let’s have a closer look at some elements of thriving agency culture and how to nurture it:
Creating a Productive Environment
Having a productive environment is often the key to increased efficiency. However, agencies sometimes focus only on the physical aspect of the word “environment”: providing office space with personal workplaces and common areas.
While that’s helpful, the most important thing is ensuring that your day-to-day processes are also geared towards increasing productivity. Don’t overwhelm your employees with endless meetings and mountains of internal emails. Instead, let them have uninterrupted time to do their job.
To work together efficiently, team members have to trust each other. This doesn’t only mean accountability and trust in the other person that they can perform their tasks before the deadline. A winning team consists of people who are perfect for the roles that they do, and know when to rely on team strengths versus individual qualities.
Building a strong team whose members share core values is essential to maintaining the agency culture you want, even in times of expansion.
Nurturing Collaboration and Innovative Spirit
Employees have to be able to collaborate, but it’s not all about being a team player. Sometimes risk aversion may prevent an employee from presenting a great idea to the rest of the team. If you don’t nurture collaboration and innovative spirit in an agency, you end up with meetings where decision makers tell everyone else what to do and get only nodding as feedback.
It’s important to give the employees the freedom and the space to express and explore new ideas. To heighten their collaborative skills, they can work in teams to bring those new ideas to fruition.
Showing Appreciation and Recognizing Good Efforts
Strong company culture is built on respect, and that means everyone should be commended on their excellent performance. Agencies that make sure to recognize efforts can go above and beyond for the employees to meet their needs. Being sympathetic for others and surprising them with rewards can go a long way in building a strong foundation to deal with challenging times, so celebrate the victories.
At MCA Group, we’ve built a strong agency culture, and we understand that it is one of the elements that make us more efficient. We can help handle your brand positioning, marketing, and media relations to ensure you make the best out of your paid and earned media strategy.