How strategic media relations boosted Birdcall’s golden ticket giveaway
Flavorful Fortune: Golden Tickets Galore at Birdcall’s Willow Bend Location
BIRDCALL
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CARS IN DRIVE-THRU
80
media impressions
$37400+
MEDIA IMPRESSIONS
24M
the stats speak for themselves
MCA secured over 24 million media impressions and generated over $374,823 in media value for the event, including online publications, broadcast outlets and national syndicates such as CW33, Local Profile and Newsbreak.
MCA published the event to FB community and ‘foodie’ groups as well as multiple Dallas community calendars like Patch, Star Local Media and Plano Magazine.
The Golden Ticket giveaway was a huge success with nearly 80 cars that stretched past Willow Bend’s drive-thru lanes and multiple guests who arrived as early as 6am to secure their ticket.
We get results. Period.
Media Relations
MCA created a tailored PR plan through media pitching, publishing to Dallas event calendars and social media marketing through community groups to acquire media coverage and garner local interest to drive traffic to the Willow Bend location for the Golden Ticket Giveaway.
How We Did It
Community Relations
Community-Based Social Media Marketing
How We Partnered
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