JK Chocolate is a Dallas-based company that sells bite-sized microchip® cookies and deluxe chocolate sauces. Julie and Karleen, the brains behind JK Chocolate, had established a strong brand presence in their hometown of Dallas, but had ambitions to spread the JK brand to cookie lovers all over the country. So what did they do? They hired the team at MCA PR to launch a national public relations campaign and just in time for holiday gift guides.
MCA pitched JK Chocolate and their unique story to nationally broadcasted TV shows (Good Morning America, TODAY and The Ellen Show – just to name a few), national food and lifestyle publications (Bon Appetit, Cooking Light, Fine Cooking, Food & Wine, Good Housekeeping, InStyle, Lucky, Marie Claire, Martha Stewart Living, The O Magazine, USA Today, Vanity Fair, Woman’s Day, Woman’s World) and regional trade publications (Garden and Gun, Prime Living, Southern Living, Texas Lifestyle Magazine, Texas Monthly), and received great feedback. From there, the two best friends created one giant cookie revolution, and no one has looked back since!
