The Wins & Results
OpenTable: 1,853 New Clicks
Facebook Reach Grew 86.1%
Instagram Reach Surged 218%
How We Did It
The Plan
Paid Social Media Campaigns:
- Developed strategic ad creatives featuring Bob’s persona, capitalizing on his popularity among patrons.
- Targeted ads to reach potential diners within the local area and beyond, focusing on highlighting the unique dining experience.
Content Refresh:
- Redesign social media content to align with Bob’s Steak & Chop House brand image.
Audience Engagement:
- Leveraged user-generated content (UGC) to boost guest involvement and ran campaigns that encouraged guests to share memorable dining experiences and photos, ultimately boosting brand advocacy.
The Results
Conclusion
Through the strategic implementation of content curation, targeted advertising, and community engagement initiatives, Bob’s Steak & Chop House witnessed a remarkable transformation in its digital presence.
By leveraging Bob’s persona and fostering authentic connections with its audience, the restaurant achieved substantial growth in social media reach, engagement, and reservations.
Summary of Analytics (Jan 2024 – May 2024):
- OpenTable Reservations Page Traffic:
- Page traffic increased by 1,853 new link clicks.
- Social Media Reach:
- Facebook Reach increased by 86.1% to 318.7K, Instagram Reach surged by 218% to 21.2K.
- Page and Profile Visits:
- Facebook Page Visits rose by 33.6% to 14K, Instagram Profile Visits increased by 28.7% to 2.2K.
- Social Media Following:
- Facebook Page Likes grew by 203.5% to 2.3K, Instagram Follows increased by 50.6% to 271.