Hydrating Texas: Strategic Influencer + PR Campaign Boosts Skincare Brand

Elevating a skincare brand in key markets through coordinated campaigns

How We Did It

Services

  • Influencer Relations
  • Media Relations

To promote Face Haus’ skincare products and facial services over a 3-month period, including the launch of a new line ‘Take Back Moist’, MCA organized a coordinated PR and influencer campaign in the Dallas and Houston markets. We garnered local media coverage to promote the brand’s 3 Texas locations and partnered with beauty and lifestyle influencers that created authentic content to showcase the product’s benefits in an effort to increase brand visibility, drive foot traffic to the Dallas and Houston Face Haus locations and boost the brand’s online engagement.

How We Did It
The Results
Face Haus

MCA facilitated 50+ influencer collaborations promoting Face Haus’ products and services, resulting in over 20,000+ influencer engagements (likes, comments, shares). Additionally, MCA secured local coverage promoting specials and new line launches, leading to over 5.2 million media impressions in just 3 months.

Influencer Collaborations:
50
Influencer Engagements:
20k+
Total Media Impressions:
5.2 million