A Historic Revival: Reintroducing a historic hotel to Fort Worth

Multi-pronged PR & social media approach launches hotel to success

How We Did It

Services

  • Public Relations
  • Event Planning
  • Organic Social Media
  • Paid Social Media
  • Social Media Branding

MCA Group developed a comprehensive PR and social media strategy for the grand opening of Le Méridien Fort Worth Downtown, a historic hotel formerly known as the Annex to Hotel Texas. The multi-pronged approach included targeted media relations in local, national and trade publications alongside organic and paid social media campaigns that amplified the hotel’s unique story. MCA also crafted social media branding to highlight the hotel’s blend of modern luxury and historical significance, driving engagement and visibility across platforms.

How We Did It
The Results
Le Meridien

MCA facilitated 50+ influencer collaborations promoting Face Haus’ products and services, resulting in over 20,000+ influencer engagements (likes, comments, shares). Additionally, MCA secured local coverage promoting specials and new line launches, leading to over 5.2 million media impressions in just 3 months.

Media Impressions:
133,108,240
Estimated Media Value:
$1,111,434
Opening Social Ad Impressions:
113,697
arrow402 Website Clicks
arrow465 New Facebook Likes
arrow899 New IG Profile Visits
Le Meridien
arrow36,127 Total Accounts Reached
arrow82,777 Total Impressions
arrow154 New Facebook Page Likes
arrow388 New IG Profile Visits
Le Meridien
arrow9,563 Total Accounts Reached
arrow19,351 Total Impressions