How We Did It
Services
- Media Relations
- Influencer Relations
- Community Partnerships & Events
Major Food Group, renowned for its global culinary excellence, sought to establish a prominent presence in the vibrant Dallas dining scene. With the launch of Carbone, VINO, and Sadelle’s, MCA was able to seamlessly integrate these iconic brands into the local fabric, making them essential staples in the Dallas culinary landscape over one year.
The Results
In just a year, MFG garnered millions of media impressions, partnered with local and hyperlocal influencers, and participated in multiple renowned community events for three Dallas MFG Concepts: Carbone, Sadelle’s and Carbone Vino.
Total Media Impressions:
181,543,754
Total Estimated Publicity Value:
$2,722,597
Trade Influencer Collaborations:
22