A Sweet Debut: Launching A National Scoop Shop in Fort Worth and Dallas

Media and influencer relations drive NYC excitement of brand to Dallas

How We Did It

Services

  • Media Relations
  • Influencer Relations (Paid & Trade)

MCA Group successfully launched Van Leeuwen Fort Worth, part of the West Bend development, along with additional DFW area scoop shops. MCA Group distributed an opening press release and targeted pitches to media and bloggers including top-tier, influential publications such as CultureMap Fort Worth and Dallas, Southlake Style, Thrillist, and What Now DFW. MCA also organized an exclusive preview events, providing a first look at Van Leeuwen West Bend and Inwood Village to local media, influencers, and bloggers with free scoops and merch alongside a paid influencer partnerships with @fortworthlovelist and @dallas_discovered.

How We Did It
The Results
Van Leeuwen

Significant media coverage and social media engagement contributed to an exceptional opening day, with lines around the block and sustained buzz in the community.

Total Media Impressions:
37,099,092
Total Est. Publicity Value:
$5,864,730
Total Estimated Social Media Value:
$514,270