Fogo De Chao Uptown Dallas
MCA PR joined forces with Fogo de Chao, the premier Brazilian churrascuria steakhouse, to open Fogo’s second restaurant in Uptown Dallas in February 2017. With an already strong and established relationship of 20+ years, (MCA opened the first U.S. Fogo de Chao in 1997!), MCA implemented a plan to create buzz, stimulate trial by new patrons, and influence repeat customer loyalty for Fogo de Chao in Uptown.
With thorough media relations, successfully introducing local groups and associations to the concept, and managing high-profile events for media and VIP guests, MCA effectively introduced Fogo de Chao to the Uptown Dallas market with a bang – securing more than 40 print, online and broadcast stories!