MCA Group was brought on by Punch Bowl Social to handle all public relations, influencer engagement and community outreach for two new store openings in the Dallas-Fort Worth market in March 2019. One location is in Deep Ellum and the other at West 7th in Ft Worth.
MCA Group developed a comprehensive PR program upon partnering, including ongoing media relations, influencer engagement, community outreach, special events and more.
The week before the grand opening party, MCA coordinated a full media day at each location, which included 7-8 traditional media interviews and tours, as well as a formal influencer happy hour that evening. For each grand opening celebration, MCA developed and managed a VIP list of influential, local area movers and shakers. Both grand opening parties were sold out at capacity.
Through all targeted media relations during the pre-opening phase of both locations, MCA Group was able to garner more than 54 million media impressions in various local, regional and trade publications.