MCA PR partnered with Slater’s 50/50, an over-the-top burger restaurant based in California, to serve as the public relations, social media and marketing agency during pre-opening, grand opening, and ongoing for the brand’s first foray out of state. MCA successfully launched Slater’s 50/50 in Dallas through extensive media relations, executive media & VIP preview dinners, partnering with community influencers and organizations, and implementing a social media campaign.
By securing four broadcast segments and hosting more than 50 media and influencers at a preview dinner, MCA was able to garner more than 10,000,000 in PR impressions for Slater’s 50/50.