MCA served as the public relations and marketing arm for Hard Rock Cafe Dallas, located in Victory Park. For several years, MCA and Hard Rock worked together to create fun promotions, execute newsworthy events and facilitate successful partnerships to bring both tourists and locals to the downtown destination restaurant. Throughout the partnership, MCA secured consistent coverage for Hard Rock Cafe, including live cooking demonstrations on local ABC, CW and FOX morning shows, print publications and digital outlets.
The Statler Renovation and Grand Opening
The Statler reached out to MCA Group in 2014 to handle all public relations efforts during the historic hotel’s renovation and opening. Originally opened in
