MCA served as the public relations and marketing arm for Hard Rock Cafe Dallas, located in Victory Park. For several years, MCA and Hard Rock worked together to create fun promotions, execute newsworthy events and facilitate successful partnerships to bring both tourists and locals to the downtown destination restaurant. Throughout the partnership, MCA secured consistent coverage for Hard Rock Cafe, including live cooking demonstrations on local ABC, CW and FOX morning shows, print publications and digital outlets.
Canopy by Hilton Dallas Uptown
Canopy by Hilton, a lifestyle hotel brand focused on local experiences, opened its first Texas location in July 2018. MCA Group teamed up with Canopy